{"id":1481,"date":"2026-05-12T15:53:01","date_gmt":"2026-05-12T15:53:01","guid":{"rendered":"https:\/\/com-pote.fr\/?page_id=1481"},"modified":"2026-06-12T11:42:15","modified_gmt":"2026-06-12T11:42:15","slug":"projet-bleu-vergeoise","status":"publish","type":"page","link":"https:\/\/com-pote.fr\/?page_id=1481","title":{"rendered":"Projet : Bleu Vergeoise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1481\" class=\"elementor elementor-1481\">\n\t\t\t\t<div class=\"elementor-element elementor-element-913e276 e-con-full e-flex e-con e-child\" data-id=\"913e276\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e43183c e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e43183c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6abf55d e-flex e-con-boxed e-con e-child\" data-id=\"6abf55d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bb071d e-con-full e-flex e-con e-child\" data-id=\"6bb071d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0d02ce3 e-con-full e-flex e-con e-child\" data-id=\"0d02ce3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf83a9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9bf83a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/com-pote.fr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCUEIL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38914a0 e-con-full e-flex e-con e-child\" data-id=\"38914a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec07b6d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ec07b6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/com-pote.fr\/?page_id=303\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MES SERVICES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7d3825 e-con-full e-flex e-con e-child\" data-id=\"b7d3825\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4054aff elementor-align-center #personne elementor-widget elementor-widget-button\" data-id=\"4054aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/com-pote.fr\/?page_id=308\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c0 PROPOS DE MOI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcbc615 e-con-full e-flex e-con e-child\" data-id=\"dcbc615\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a763ff elementor-align-center #contact elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9a763ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/com-pote.fr\/?page_id=313\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ME CONTACTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14a45f4 e-con-full e-flex e-con e-parent\" data-id=\"14a45f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69f36fc e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"69f36fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b813c14 e-con-full e-flex e-con e-child\" data-id=\"b813c14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-351965b e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"351965b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-313c236 e-con-full e-flex e-con e-child\" data-id=\"313c236\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1f4e818 e-con-full e-flex e-con e-child\" data-id=\"1f4e818\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f57a200 elementor-widget elementor-widget-text-editor\" data-id=\"f57a200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SITE WEB<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17987ac e-con-full e-flex e-con e-child\" data-id=\"17987ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0a557 elementor-widget elementor-widget-text-editor\" data-id=\"4d0a557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>COMMUNITY MANAGEMENT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b357c e-con-full e-flex e-con e-child\" data-id=\"54b357c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-725fa6b e-con-full e-flex e-con e-child\" data-id=\"725fa6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74ad383 elementor-widget elementor-widget-text-editor\" data-id=\"74ad383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PLV<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e30f1 elementor-widget elementor-widget-text-editor\" data-id=\"a1e30f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>(Publicit\u00e9 sur Lieu de Vente)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1005c8a e-con-full e-flex e-con e-child\" data-id=\"1005c8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a2561 elementor-widget elementor-widget-text-editor\" data-id=\"e6a2561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>BRANDING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05ec994 e-flex e-con-boxed e-con e-parent\" data-id=\"05ec994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97bfd4b elementor-widget elementor-widget-text-editor\" data-id=\"97bfd4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"300\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Bleu Vergeoise<\/span><\/span> est une marque de cookies montpelli\u00e9raine. Unique cookiserie de Montpellier sp\u00e9cialis\u00e9e dans les cookies new-yorkais, elle souhaitait gagner en notori\u00e9t\u00e9 afin d\u2019attirer sa cible : les \u00e9tudiants et jeunes actifs montpelli\u00e9rains amateurs de gourmandises sucr\u00e9es.<\/p><p data-start=\"302\" data-end=\"695\" data-is-last-node=\"\" data-is-only-node=\"\">Nous avons donc mis en place une strat\u00e9gie de SMO (Social Media Optimization), les r\u00e9seaux sociaux \u00e9tant les canaux les plus pertinents pour toucher cette audience. Cette strat\u00e9gie s\u2019est articul\u00e9e en trois phases : une premi\u00e8re phase d\u00e9di\u00e9e \u00e0 la notori\u00e9t\u00e9, une seconde ax\u00e9e sur l\u2019image de marque, puis une derni\u00e8re orient\u00e9e vers l\u2019appel \u00e0 l\u2019action afin de g\u00e9n\u00e9rer de l\u2019engagement et du trafic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02535c7 e-flex e-con-boxed e-con e-parent\" data-id=\"02535c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73aa956 e-con-full e-flex e-con e-child\" data-id=\"73aa956\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5005c8b elementor-widget elementor-widget-video\" data-id=\"5005c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/05\/Post-8.mp4\" loop=\"\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98b2e9d e-con-full e-flex e-con e-child\" data-id=\"98b2e9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245bf6c elementor-widget elementor-widget-video\" data-id=\"245bf6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/05\/Post-5.mov\" loop=\"\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-729c037 e-con-full e-flex e-con e-child\" data-id=\"729c037\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85644b3 elementor-widget elementor-widget-video\" data-id=\"85644b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/05\/Post-2.mp4\" loop=\"\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e721bad e-con-full e-flex e-con e-child\" data-id=\"e721bad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d631612 elementor-widget elementor-widget-video\" data-id=\"d631612\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/05\/Post-3.mov\" loop=\"\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16711d3 e-con-full e-flex e-con e-parent\" data-id=\"16711d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ade84c5 e-con-full e-flex e-con e-child\" data-id=\"ade84c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe84999 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fe84999\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UN AUTRE PROJET ?<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d15c3d e-con-full e-flex e-con e-child\" data-id=\"1d15c3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d0a1e8d e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"d0a1e8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7527d5 elementor-widget elementor-widget-image\" data-id=\"a7527d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/com-pote.fr\/?page_id=179\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1127\" height=\"316\" src=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-10.png\" class=\"attachment-full size-full wp-image-144\" alt=\"\" srcset=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-10.png 1127w, https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-10-300x84.png 300w, https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-10-1024x287.png 1024w, https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-10-768x215.png 768w\" sizes=\"(max-width: 1127px) 100vw, 1127px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a068a4 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"1a068a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03daa10 elementor-widget elementor-widget-image\" data-id=\"03daa10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/com-pote.fr\/?page_id=184\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-13-1024x281.png\" class=\"attachment-large size-large wp-image-142\" alt=\"\" srcset=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-13-1024x281.png 1024w, https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-13-300x82.png 300w, https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-13-768x211.png 768w, https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-13.png 1194w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f60ba3 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"0f60ba3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8161b5b elementor-widget elementor-widget-image\" data-id=\"8161b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/com-pote.fr\/?page_id=173\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1281\" height=\"704\" src=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Logo.png\" class=\"attachment-full size-full wp-image-153\" alt=\"\" srcset=\"https:\/\/com-pote.fr\/wp-content\/uploads\/2026\/03\/Logo.png 1281w, 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